Micro-Learning Meets Netnography — Live Training (1 Hour)
Saizen Global — TrainingAboutObjectivesAgendaAI & ToolsRegister
Live • 1 Hour Intensive
Micro-Learning Meets Netnography
Redefining digital research skills in the AI era—designed for marketing research and brand communication professionals.
• Mobile-first resources • Actionable templates
Date: TBA • 60 minutes • Asia/Kolkata (IST)
Micro-Learning
Snackable modules: 3–10 minutes, one objective each.
Netnography
Ethnographic insight from online communities and platforms.
AI-Augmented
Adaptive content, rapid analysis, just-in-time learning.
Applied
Frameworks for brand research & communication teams.
Certificate of Participation Included
About the Session
This intensive introduces micro-learning as a modern learning-design approach and pairs it with netnography—ethnography conducted in online communities—to equip marketing researchers and brand teams with AI-assisted, real-time insight workflows. Expect pragmatic frameworks, hands-on prompts, and reusable templates.
- • Mobile-first micro-modules for rapid, sustained upskilling
- • Ethical, structured netnographic methods for authentic consumer insight
- • Generative-AI accelerators: summarization, coding, and adaptive learning
Facilitator
Kavita Gupta — Marketing research & brand communication consultant; qualitative specialist; innovator in AI-enabled insight workflows and learning design.
Language: English + Hindi
Mode: Live (online/in-person)
Learning Objectives
Micro-Learning Fundamentals
Design effective 3–10 minute modules with one clear outcome.
Netnography Workflow
Identify communities, collect data ethically, and analyse meaning.
AI-Augmented Insight
Use AI for summarisation, coding, and adaptive learning paths.
Immediate Application
Convert live insights into micro-lessons for teams and stakeholders.
Agenda (60 Minutes)
- 00–10: The shift to micro-learning (context, examples, Hindi pointers)
- 10–30: Netnography deep-dive (principles, ethics, steps, mini-case)
- 30–45: AI-assisted workflow: scrape → summarise → analyse → micro-lesson
- 45–55: Live micro-lesson creation prompt + shareback
- 55–60: Q&A, key takeaways, next steps
Session starts in:
AI & Tooling Stack
Data Sourcing
Platform APIs, ethical scraping, community guidelines, archival.
Analysis
Topic modelling, sentiment & emotion tagging, conversation maps.
Micro-Content
Auto-summaries to flashcards, quizzes, short videos; multilingual.
Delivery
WhatsApp/Slack nudges, LMS, email drip, in-workflow assistants.
Measurement
Completion, recall, application, ROI; privacy-first analytics.
Governance
Consent, attribution, anonymisation, bias checks, data minimisation.
Takeaway Micro-Modules (Sample)
Emotions vs. Meta-Emotions
Decode secondary emotions and their impact on brand loyalty.Enroll to access →
Ethical Netnography
Consent, transparency, and respectful observation online.Enroll to access →
AI-Accelerated Coding
Speed up transcript/theme coding with validation loops.Enroll to access →
Register for the Live Session
Seats are limited. A participation certificate will be provided.
- • Duration: 60 minutes (Live)
- • Language: English + Hindi
- • Format: Presentation + Demo + Activity + Q&A
Full Name
नाम Email Organisation / Role Preferred Mode Online (IST) In-Person Any specific expectations? Submit Registration
FAQs
What is netnography? ⌄
It is ethnographic research conducted in online communities—observing language, symbols, behaviours, and meanings to understand culture and consumer dynamics. Will I get a certificate? ⌄
Yes, an e-certificate of participation is provided after the session. Is this suitable for beginners? ⌄
Yes. The content is practical and layered, with examples for both newcomers and experienced researchers.
Saizen Global — Learning & Research
Micro-learning • Netnography • AI-enabled insight workflows
Contact: connect@saizenglobal.com
Timezone: Asia/Kolkata (IST)
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