Kavita Gupta has 24+ years of global experience in marketing research, working across sectors, categories, and countries.

She specializes in strategic consulting, brand research, UX/UI design, and ethnographic studies. She has led projects for top brands, including Apple, Tata, Amazon, Microsoft, and Biocon, and handled a range of target audiences from high-profile executives to rural demographics.

Kavita’s expertise spans qualitative and quantitative methods, conducting over 2,500 workshops, interviews, and user tests.

Her sector experience includes FMCG, telecom, technology, healthcare, and more, offering comprehensive insights and impactful business solutions.