Kavita Gupta
Kavita Gupta, Founder & Director of Saizen Global Insights & Consulting, is a seasoned market research and consulting expert with over 25 years of experience, specializing in consumer behavior, UX/UI research, and strategic business consulting. A PhD scholar in Leadership and Management, she has partnered with global brands to deliver impactful insights and actionable strategies across diverse industries.
Kavita Gupta brings over 25 years of experience in market research and consulting, specializing in qualitative and quantitative research, UX/UI methodologies, consumer behavior analysis, business consulting, and motivation-based training. Known for her interpretative expertise, Kavita excels in uncovering actionable insights that empower smart business decisions.
With a deep understanding of theoretical and psychological frameworks such as ethnography, Hofstede, Censydiam, NeedScope, and Archetype-based models, she provides strategic counsel to clients. Her sector expertise spans e-commerce, travel & hospitality, healthcare, education, media, government, FMCG, automotive, technology, and petrochemicals. She has collaborated with leading global brands, including Amazon, Microsoft, Tata Motors, Pepsico, Ford, Samsung, Reckitt Benckiser, and Diageo.
Kavita actively supports startups, helping them navigate their business environment, understand customer needs, and craft effective marketing and communication strategies. She also mentors students at the Delhi School of Economics, offering practical training in business development, insights, and consulting.
Research Expertise
Kavita’s expertise includes brand positioning, message development, concept/product evaluations, consumer behaviour studies, and market entry strategies. She has conducted over 2,500 sessions, including focus groups, workshops, ethnographies, and stakeholder interviews across B2B (C-suite, media, government) and B2C (general population, students, HNIs, and channel partners) audiences. She has vast knowledge and experience with both online and offline researches and has been on of the pioneers in online/e-commerce research conceptualisations and experiments.
Career Highlights
- Country Manager / Senior Client Director, Profiles by Kantar: Spearheaded growth in marketing research and client relationships.
- Director, South Asia, Penn Schoen Berland (PSB): Established South Asia operations, led high-impact projects like The PSB 50 and Microsoft IGES Survey, and appeared as a panelist on UTV Bloomberg for the Budget 2011 survey.
- Leadership roles at IPSOS, TNS India, and Market Pulse, managing teams and driving innovation in research methodologies.
Education & Certifications
- MSc (Top Rank III), University of Delhi
- MBA, Symbiosis CDL, Pune
- Advanced Certificate in Facilitation & Sales, Leadership Management International, USA
- Certifications in Archetypal Branding and CBT Anxiety Management Coaching
Personal Life
Kavita is passionate about reading, dancing, and exploring new gadgets. She is an origami enthusiast, a self-proclaimed techno-freak, and an avid social media user. As a proud bird mom, she co-founded Shinfly.org, a platform dedicated to helping pet parents enjoy and care for their fur and feathered friends.
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