Marketing Research Calculators Essential calculators for data-driven decisions Sample Size Calculator Estimate the number of respondents needed for reliable results based on your population. n = (Z² × p × (1 – p)) / e² Population Size (Leave blank if infinite) Confidence Level90%95% (Standard)99% Margin of Error (%) Calculate Size […]
Sign up to our mailing list to receive regular nuggets of marketing genius.
Kavita Gupta, Founder & Director of Saizen Global Insights & Consulting, is a seasoned market research and consulting expert with over 25 years of experience, specializing in consumer behavior, UX/UI research, and strategic business consulting. A PhD scholar in Leadership and Management, she has partnered with global brands to deliver impactful insights and actionable strategies across diverse industries.
Kavita Gupta brings over 25 years of experience in market research and consulting, specializing in qualitative and quantitative research, UX/UI methodologies, consumer behavior analysis, business consulting, and motivation-based training. Known for her interpretative expertise, Kavita excels in uncovering actionable insights that empower smart business decisions.
With a deep understanding of theoretical and psychological frameworks such as ethnography, Hofstede, Censydiam, NeedScope, and Archetype-based models, she provides strategic counsel to clients. Her sector expertise spans e-commerce, travel & hospitality, healthcare, education, media, government, FMCG, automotive, technology, and petrochemicals. She has collaborated with leading global brands, including Amazon, Microsoft, Tata Motors, Pepsico, Ford, Samsung, Reckitt Benckiser, and Diageo.
Kavita actively supports startups, helping them navigate their business environment, understand customer needs, and craft effective marketing and communication strategies. She also mentors students at the Delhi School of Economics, offering practical training in business development, insights, and consulting.
Kavita’s expertise includes brand positioning, message development, concept/product evaluations, consumer behaviour studies, and market entry strategies. She has conducted over 2,500 sessions, including focus groups, workshops, ethnographies, and stakeholder interviews across B2B (C-suite, media, government) and B2C (general population, students, HNIs, and channel partners) audiences. She has vast knowledge and experience with both online and offline researches and has been on of the pioneers in online/e-commerce research conceptualisations and experiments.
Career Highlights
Education & Certifications
Personal Life
Kavita is passionate about reading, dancing, and exploring new gadgets. She is an origami enthusiast, a self-proclaimed techno-freak, and an avid social media user. As a proud bird mom, she co-founded Shinfly.org, a platform dedicated to helping pet parents enjoy and care for their fur and feathered friends.
Connect with Kavita:
Director International
Duane is an experienced market researcher who has worked with over 30 Fortune 500 clients across a range of industries including technology, consumer goods, retail, travel, finance, energy, and healthcare in over 30 countries across the globe. He has over a decade of experience using innovative qualitative and quantitative techniques to deliver insightful results and drive business success. Duane provides strategic direction to clients and determines approaches to improve customer experience. He has significant expertise in assessing category dynamics and consumer behaviour. He has enabled companies to achieve revenue growth by better understanding their customer base and the various segments that make it up. Duane also has a history of success creating communications strategies that have positioned companies as premium brands. His insights have guided product development, product marketing, public relations and brand marketing campaigns.
Duane is a graduate of Tufts University where he received a B.A. in Political Science. He is also founder of Goodin Realizations, our sister concern based in Canada.
He brings with him a rich experience of over 4 decades in the areas of Media, Broadcasting, Distance Education, Research and Training. He has worked as Dy. Director / Sr. Producer/ Producerin EMPC-IGNOU, Head Office in Delhi. He has also worked with All India Radio in his initial years.
He has been to Milton Keynes (UK); AAOU Conference, Beijing; Nanyang University (Singapore); Pan-Commonwealth Conference, Brunei Darussalam for international trainings, conferences and assignments. He has a number of published research papers, articles and case studies in national as well as international journals, newspapers, magazines, seminars and conferences to his credit.
He has also worked on course development for the university and he is an expert trainer too. He is Ph.D., MA in Urdu, Master in Mass Com, BA
Media & Research
He brings with him a rich experience of over 4 decades in the areas of Media, Broadcasting, Distance Education, Research and Training. He has worked as Dy. Director / Sr. Producer/ Producerin EMPC-IGNOU, Head Office in Delhi. He has also worked with All India Radio in his initial years. He has been to Milton Keynes (UK); AAOU Conference, Beijing; Nanyang University (Singapore); Pan-Commonwealth Conference, Brunei Darussalam for international trainings, conferences and assignments.
He has a number of published research papers, articles and case studies in national as well as international journals, newspapers, magazines, seminars and conferences to his credit. He has also worked on course development for the university and he is an expert trainer too. He is Ph.D., MA in Urdu, Master in Mass Com, BA.
He is Ph.D., MA in Urdu, Master in Mass Com, BA
