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SAVVY & STRATEGIC
MEET OUR LEADERS
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WE ARE STORYTELLERS & BRAND BELIEVERS
We are a team of experienced professionals dedicated to understanding and championing the insights for the brands we work with. We don’t just build strategies; we uncover emotions and explore powerful stories that resonate, inspire, and lead to lasting success and loyal customers.
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Shambhavi Patil
B2B
Shambhavi Patil
Shambhavi has over 35 years of experience in consultancy and market research, specializing in chemicals, petrochemicals, and automotive industries. She has worked with top firms like Indian Oil, Mitsui Chemicals, and Eastman Chemicals, helping align consumer needs with strategic marketing. With degrees in Mathematical Statistics and Operational Research from Delhi University, she also holds a Postgraduate Diploma in Consultancy.
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Rajeev Koul
Strategic Advisor
Rajeev Koul
Rajeev brings over 30 years of experience in research and consulting, working with leading Indian blue-chip companies and assisting 200+ Norwegian firms in successfully entering the Indian market. He specializes in combining market insights with the local Indian business environment for strategic success. Rajeev also conducts value-based courses on bridging cultural gaps between the Nordics and India. A graduate of NIT Durgapur, he holds an MBA from MDI Gurgaon.
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Pushpendra Singh
Projects
Pushpendra Singh
Pushpendra Singh is a seasoned software engineer and project management consultant with over 20 years of experience in managing complex projects and driving organizational growth. A certified BCCI umpire and sports enthusiast, he showcases leadership and decision-making on and off the field. Known for his mentorship, he guides teams and fosters success. Pushpendra’s blend of technical acumen and passion helps in strategic solutions for operations and team building.
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Priyanka Bose
Research
Priyanka Bose
Priyanka is a passionate qualitative researcher with 8 years of experience, including 5 years in market research, she excels at analyzing consumer behavior across diverse categories like health drinks, telecom, oral care, and e-commerce. Skilled in uncovering rich insights, she translates them into actionable business ideas through studies like brand audits, consumer profiling, product evaluations, and more.
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Shreya Borah
Research
Shreya Borah
Shreya is a market research professional with expertise in CATI, secondary research, and quality analysis. With a background in Mass Communication and Journalism, she combines creativity and clarity in her work. Passionate about writing and continuous learning, she values curiosity and adaptability as keys to growth and meaningful contributions.
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Humera Arzu
Research
Humera Arzu
Humera is an analyst and content editor with a background in business communications. She has an eye for detail and enjoys working on transcriptions and data mining. She has previously worked in various capacities with organizations such as Tasabi Infonet Solutions, COMIT (IP University), and GE Capital. She has a Masters Degree in English Literature and Business Administration from Jamia Millia Islamia.
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Sanjeev Kumar
Operations
Sanjeev Kumar
Over 15 years of experience in market research field, operations and logistics across sectors and stakeholders. Have managed both international and domestic project operations. Specialization in Social Research Operations. Worked with companies including Indica Research and Anoco Pharmaceuticals. Currently supporting S Global Research in Bihar.
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Biswajit
Technology
Biswajit
Biswajit brings over 20 years of experience in technology, spanning software development, application architecture, and project management across diverse domains. An expert in market research, survey programming, hosting, and dashboard development, he combines technical expertise with insights-driven solutions. Biswajit is also the founder of Fairdice Technologies
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Vikas Gupta
Compliance
Vikas Gupta
Vikas Gupta is a seasoned advocate with over 15 years of diverse experience spanning finance, banking, insurance investigations, risk control, audits, and consulting. His multifaceted expertise enables him to navigate complex legal, financial, and compliance challenges with precision and integrity.Vikas’s academic background in commerce, law, and human rights.
- AMBITIOUS
- STRAIGHT FORWARD
- STRATEGIC
- PASIONATE
- BOLD
- CURIOUS
OUR DNA: Striving for the best
Operations & Analytics partners: Knowledge Excel, Fairdice tech, iMAD, TeamVizory
Digital Partners: WDM, Pixelwork Interactive, Big Hat
Group companies: Goodin Realizations, Shinfly.org