Saizen Global | Services

Our Services

We at Saizen Global Insights & Consulting work with clients to design suitable methodology for tackling business challenges. We prioritize objectives over methods and if required do not hesitate in integrating methods, tools & techniques to achieve 'actionable insights' and richer information.

Primary Research (Full Services)

Qualitative Research
Quantitative Research
Business Consulting/B2B Research/Market Feasibility

Consumer Research

Attitude & Usage Behaviour research
Customer satisfaction measurement
Decision Drivers/ Path to Purchase
Segmentation
Listing & Profiling/Large scale surveys
Consumer Immersions
Children/Youth Research
Customer Database - Loyalty/Lapsers Insights

Brand Research

Brand Image & Equity
Brand Satisfaction/Loyalty /NPS
Brand Health Tracking (Brand Awareness, Perceptions & Attitudes)
Brand Positioning

Business Research

B2B Research
Competitive Benchmarking/Competition Analysis
Business/Corporate Reputation
Market Entry Strategies
Channel Partner/Stakeholder satisfaction
Thought Leadership
Employee Engagement & Satisfaction

Advertising, Communication & Marketing effectiveness

Advertisement research (General- Awareness/Recall/Impact)
Advertising Tracking
Copy testing (Packaging/Ad/concept/posters)
Ad film testing (Development stage/Pre/Post Eval)
Concept Positioning & Development Research
Internal Communications
Promotional Mix Evaluation
Media Analysis/Media Audits
Point of Sale - Observations/Interviews/Mystery Shopping

User Interface/User Experience

Website/Platform/Product Development Design research
Website Usability Testing
E-commerce Platform Evaluation
Panel Development/Listing
Consumer Immersions

New Product Development

Product Concept test
Product Testing
Home Use Tests
Naming Research

Secondary Research/Web based Insights

Social Media Content Analysis
Secondary Research

Consulting/Research Support

Analytics, Reporting & Presentation
Research Brief and Proposal Development
Project Management/Operations/Data Collection
Transcriptions
Translations
Open End Coding
Moderations (Qualitative/Quantitative)
Research Tools Development- Questionnaires/Online surveys/Discussion Guide
Survey programming

Research Tools & Techniques

Focused Group Discussions (Online & Offline)	Depth Interviews (Online & Offline)	Ethnography	Diaries /Online Bulletin boards
Observations	Online Surveys	Telephonic Surveys/CATI	Mobile based Surveys
Face to Face interviews	Central Location Tests	Conference Surveys/Exit Surveys	Online Shelf tests (Packaging/Concept evaluations)
Creative Ideation Workshops	Mystery Audits	Archetype/Personas	Projective Techniques

Targets

Decision Makers (Business/IT)	Healthcare Practitioners	General Population	Rural
Media/Journalists	Government Policy Makers/Regulators/Advisors	Children & Youth
Channel Partners (Dealers/Distributors/Retailers/Contractors)	Analysts/Bloggers	Influencers

Training and development

Fundamentals of Marketing Research (SaizenFun)	Moderations & Interviewing for eliciting richer insights (SaizenTalk)	Executive Development Programs (EDP)	Qualitative Research for beginners (PsyZen)
Quantitative Research for beginners (SaiPhi)	Secondary Research for impactful insights (BizSights)	UX UI Session Moderations & Set-up for higher engagements (SaizenUXI)
Guest Faculty Lectures (Including Pro Bono)	eQual	iQuant