Core Team

We are Dreamers, Thinkers and Creators. We are passionate Branding and digital media enthusiast. We love to blend ideas, and technology to create awesome products. We explore and apply new ideas, transforming challenges into engaging and memorable experiences for brands and brands in making.

The Leadership

Kavita Gupta

Director & Founder

Kavita Gupta

Kavita has over 15 years of experience in market research and consulting.

Specialization& Strengths: Qualitative Research, UX/UI research, Consumer behavior, communication and advertising research, quantitative research, business consulting, and motivation based training. Key strengths include power of interpretation and insights for smart business decisions.She has deep understanding of theoretical and psychological models such as ethnography/immersions, Hofstede, Censydiam, NeedScope and Archetype based researches help provide strategic counsel to clients.

Sector specialization: e-commerce, travel and hospitality, healthcare, education, media, government & non-profit organizations, telecom, technology, FMCG, consumer durables, hardware & sanitation, automotive, chemicals and petrochemicals. Worked with world's leading brands: Amazon, MakeMyTrip.com, yatra.com, oyo.com, Pepsico, Zovi, Tata Motors, Renault, GM, Ford, Biocon, VM Health (ADEX), Sanofi, Reckitt Benckiser, Dabur, Microsoft, Samsung, Nokia, Deutsche Bank, Diageo, GE, Market Vistas, Thomson Reuters, Indian School of Business, Syngenta, Spice, ICI Dulux (Akzonobel), Combe, Times of India, HT, Fever FM, GPI, Louve Hotels, Salora, Johnson Diversy, MasterCard, UTV Bloomberg, Oriflame, KSIDC, Indian Oil and Eastman Chemicals.

She is helping several start-ups to understand their business environment, existing and potential customers and strategic inputs for their marketing and communication initiatives. Also, providing on job training to students of Delhi School of Economics as interns on business development, insights and consulting. She is an Associate with Successdynamix (Professional Development Company in India)

Research Tools and Solutions : Research and Insights for brands, message development, concept/product/ad evaluations, new product development, consumer attitude, behavior and perception, brand equity & brand positioning, market entry strategies to name a few. Research methods such as, secondary or desk researches, qualitative methods having focused group discussions, in-depth interviews, creative workshopsand ethnography based interactions, observations, journalist type interviews and shoppers research. Conducted more than 2200 groups, workshops, personal interviews, observations/ethnography sessions across targets and stakeholders including B2B (C suite, media, government, IT decision makers), B2C (General population, students, HNIetc) and self-employed professionals or channel partners.

Past roles & positions:

Director South Asia and core member of leadership team for Penn Schoen Berland, South Asia (A division of Genesis Burson-Marsteller). Responsibilities held establishing South Asia office, business development& client relations, thought leadership, training and development, cross country liaison, operational excellence, international travel for PSB proprietary tools and business strategy development. Conceptualized key projects: 'Launch Poll- The PSB 50: How Global Bizfluentials view the rise of the Indian MNC', ( a poll amongst business elites including ITDMs), The Budget 2011 and proprietary C-Cube. Instrumental in developing & executing India leg of reputed Microsoft IGES survey (amongst government, media and business elites in India) for BM. Television appearance as key panelist on Budget 2011 survey results, a poll conducted by PSB for UTV Bloomberg amongst c-suite executives in India was appreciated by peers and colleagues.
High profile research companies worked with include IPSOS(Synovate) as Senior project director & North Head Qualitative Research, TNS India as A Project Director, Market Pulse as Assistant Manager and Industrial Development Services as Manager Research & Operations.

Education:Master's Degree in Sciences from University of Delhi (Top Rank III in MSc) and Post Graduate Diploma in Business Administration (MBA) from Symbiosis CDL, Pune. She also holds Advanced Certificate in Facilitation & Sales from Leadership Management International, Texas, USA, world's largest professional development company (LMI)

Enjoys spending her time in reading, dancing and exploring new gadgets. You may also call her an origami enthusiast & techno-freak. She enjoys networking through social media and actively present on twitter, LinkedIn and Facebook.

Contact Kavita: E-mail: kavita@saizenglobal.com | @kavi_ta_gupta (Twitter)

Duane Goodin

International expert - Research & Training

Duane Goodin

Duane has over decade of experience in marketing research . He has specialized in tracking, segmentation and innovative quantitative methodologies across a range of industries both domestic and international markets .He has also worked on several inter-company research & brand programs among key business and consumer audiences.

Rajeev Koul

Strategic Consultant

Rajeev Koul

Rajeev has over18 years of experience in Research and Consulting. He has done Research for leading blue chip companies from India. As part of various Norwegian Government enterprises, he has assisted nearly 200 Norwegian companies in exploring opportunities in India, many of them running very profitable businesses in India. Rajeev believes that if you combine in-depth market information strategically with Local Indian Business Environment, you have a recipe for success in one of the biggest markets in the world.He also specializes in running a value based course on bridging the cultural gap between the Nordics and India.Rajeev has graduated from NIT Durgapur and has an MBA from MDI Gurgaon.

Shambhavi Patil

Senior Consultant Industrial and Business

Shambhavi Patil

Shambhavi has over 20 years of experience in consultancy and market research. She has worked extensively in the field of chemicals, petrochemicals, automotives, engineering plastics, commodity plastics, synthetic rubber, bulk chemicals & petrochemicals, fertilizers and inorganic chemicals for reputed domestic and international companies like Indian Oil Corporation, Bharat Petroleum, Oil and natural Gas Commission, Gas Authority of India Gujarat Alkalis & Chemicals Limited, Mitsui Chemicals, Eastman Chemicals, Mitsubishi, Sasol Polymers, Tecnon , Chem Systems and Technology Catalyst International.Closely focusing on end-user markets and consumers, she has been instrumental in conveying the voice/ grievances of small/ medium consumers to the manufacturers, thereby helping them in formulating most suitable marketing strategies for re-positioning of their products in the market.

Shambhavi has worked with various high profile management and business consulting firms throughout her career including Industrial development Services Pvt. Limited, Concept International Business Consulting Pvt Ltd, Eloquenza and Maharashtra Industrial and Technical Consultancy. She holds a bachelor's degree in Mathematical Statistics, from Delhi University, Masters in Operational Research from Faculty of Mathematical Sciences, Delhi University and Post- Graduate diploma in Consultancy from Consultancy Development Centre New Delhi. Besides teaching operations research to management students, she is fond of reading and travelling.

Stephen S Holden

Strategic Consultant & International Expert

Stephen S Holden

Stephen is a researcher and educator in business, consumer psychology, marketing, and philosophy bringing over two decades of experience on board.Trained and educated business executives, undergraduate and graduate students at universities around the world (ESSEC, IAE-Toulouse-France, AGSM, Curtin U, Bond U, Sydney U-Australia, U of Florida-USA, Simon Fraser-Canada). He has conducted academic and commercial research projects with a special interest in helping research users (everyone!) to understand, evaluate and interpret research. His current research interests include critical thinking, ethics, fathering, food marketing, research methods, social marketing. Stephen holds qualifications in psychology (B.Sc. (Hons), U Western Australia), business (MBA, U. Toronto), consumer psychology (PhD, U. Florida) and philosophy (MA in progress at Bond University). Please connect with him for more at -
@SS_Holden (Twitter)

Dr. Hisamuddin Faruqui

Expert & Facilitator - Media and communication Research

Dr. Hisamuddin Faruqui

He brings with him a rich experience of over 3 decades in the areas of Media, Broadcasting, Distance Education, Research and Training. He has worked as Dy. Director / Sr. Producer/ Producerin EMPC-IGNOU, Head Office in Delhi. He has also worked with All India Radio in his initial years.

He has been to Milton Keynes (UK); AAOU Conference, Beijing; Nanyang University (Singapore); Pan-Commonwealth Conference, Brunei Darussalam for international trainings, conferences and assignments.

He has a number of published research papers, articles and case studies in national as well as international journals, newspapers, magazines, seminars and conferences to his credit. He has also worked on course development for the university and he is an expert trainer too.

He is Ph.D., MA in Urdu, Master in Mass Com, BA

The Team

Keshav Sharma

Project Director

Keshav Sharma

Keshav has more than 3 years of experience and is expert in Quantitative and Qualitative Data Analysis, Secondary Research, Proposal Development and Report Generation. His areas of interests are marketing, branding, business consulting and training. He is highly passionate about learning new things and adapt quickly. He has co-authored research papers in reputed journals and is a passionate blogger. In past, he has worked with Siemens Healthcare and rated among top performers for devising innovative solution which helped in huge monetary saving for the company. He also been to Shanghai for international training. He holds B.Tech from GGSIPU, Delhi and is an MBA from Delhi School of Economics, Delhi University.

Nupur Khare

Sr. Consultant - Quantitative

Nupur Khare

Over 8 years of experience in quantitative research. Work across sectors with key clients like Dabur, Ranbaxy, Perfetti, Twinings, Unicharm. In past has worked with high profile MR firms including Nielsen, IMRB and TNS. Nupur holds MBA (Marketing) from College of Agribusiness Management, GB Pant University of Agriculture and Technology, Pantnagar.

Humera Arzu

Research Executive

Humera Arzu

Humera is an analyst and content editor with background in business communications. She has an eye for detail and enjoys working on transcriptions and data mining. In past, she has worked with organizations such as Tasabi Infonet Solutions, COMIT (IP University) and GE capital in various capacities. She Has Masters Degree in English Literature and Business Administration from Jamia Millia Islamia.

Priyanka Bose

Research Consultant

Priyanka Bose

A trained qualitative researcher with a passion to scrutinize human behavior and deep dive into the consumer mindset.

She has a total work experience of 8 years, out of which 5 years of experience in market research has given her an exposure towards consumer behavior in various categories and understanding the dynamic relationship between brands and consumers.

Her forte lies in engaging the consumers in an interaction that helps in providing rich insights as well as analyzing these insights to provide meaningful business ideas

Categories worked on: Health food drinks, telecom, oral care, hair care, food and beverages, cereals, e- commerce, alcohol, coffee chains, chocolates, airlines, social sector research etc.

Studies worked on: Brand Equity, Brand Audit, Category and Brand Understanding, Consumer Profiling, Product and Concept Evaluation, Ad and Narramatic evaluation, Sensorial Evaluation, Triggers & Barriers, Usage and Attitudes, Brand Diagnostic studies etc.

Operations

Sanjeev Kumar

Consultant - Operations & Projects

Sanjeev Kumar

Over 10 years of experience in market research field, operations and logistics across sectors and stakeholders. Have managed both international and domestic project operations. Specialization in Social Research Operations. Worked with companies including Indica Research and Anoco Pharmaceuticals. Currently supporting S Global Research in Bihar.

Kavita Gupta

Duane Goodin

Rajeev Koul

Shambhavi Patil

Stephen S Holden

Dr. Hisamuddin Faruqui

Keshav Sharma

Nupur Khare

Humera Arzu

Priyanka Bose

Sanjeev Kumar

WE ARE SOCIAL

ABOUT US

SERVICES

CAUSE